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Apple Events (video)

Apple Event, October 2010

Apple Events (video)

Apple

Presentation, Sdk, Ipod, Iphone, Appletv, Tech News, Osx, Steve, Xcode, Mac, Technology, Macintosh, Ipad, Keynote

4.25.7K Ratings

🗓️ 20 October 2010

⏱️ 90 minutes

🧾️ Download transcript

Summary

On October 20, Apple CEO Steve Jobs revealed the new MacBook Air, Mac OS X Lion, and iLife '11.

Transcript

Click on a timestamp to play from that location

0:00.0

Thanks for coming this morning, and we've got some fun stuff to share with you this morning.

0:19.9

And because we're in a more intimate setting, I thought it'd be kind of nice to let some

0:24.7

of the folks that worked on these projects, some of the engineers demo them to you.

0:29.7

So we're going to have a few colleagues up here showing you stuff.

0:33.5

I'm going to be a little like a yo-yo, but that's fine.

0:37.2

And so I'd like to start with the State of the Mac.

0:41.4

We're going to be talking about the Mac today.

0:44.0

And to take us through the State of the Mac, I'd like to invite my colleague, Tim Cook,

0:48.0

our chief operating officer up to take us through that.

0:51.3

Thanks, Steve.

0:52.3

Yeah.

0:53.3

Good morning, everyone.

0:55.3

I'd like to start by talking about Apple's revenue and putting the Mac business in context.

1:02.4

If you look at Apple's revenue, the Mac made up 33% or a third of the revenue for last

1:09.5

year.

1:10.7

And you know, this is a significant number by itself.

1:14.8

But what's even more significant is that 33% was $22 billion, $22 billion.

1:23.5

And to put this in some context, the Mac company, if it were a standalone company, and we have

1:30.3

no plans to do that, would be a number 110 on the Fortune 500 list.

1:38.8

Well, this is amazing.

1:40.9

And so this set a new record for us.

1:43.5

And of course, with revenue came units.

...

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