Mayor, I got quite the surprise in my inbox on Monday morning.

I was expecting a slower day because it was President's Day here in the United States,

but that was not the case.

An Apple special experience, not a special event, a special experience for March 4th this year at 9 a.m. Eastern time.

I was invited to this in New York City.

And then it also turns out Apple is holding

separate experiences in London and Shanghai on that same day. There is no like tagline to this

event invite, experience invite. It is simply, it says you're invited with a colorful Apple logo,

kind of made from glass, kind of like a

layered glass design, very liquid glass-like.

Yeah, the marketing copy people took a week off.

They didn't do a slang pun.

But I think the biggest question we had after we saw these invites go out was the exact

format of this event.

Like, why are they calling it an experience instead of an event? Based on comments from John Gruber and Mark German, it sounds like what we can expect

is product announcements via press releases on the Monday, the Tuesday, and the Wednesday. And then that

same Wednesday is when members of the press and creators will get the chance to go hands on with these products and probably have like private briefings with Apple representatives ahead of a review embargo at some point. So the actual products will be press releases. So there won't be any sort of like proper live stream event style festivity on Wednesday. They could do videos.

They could do short videos, yeah, like for each of the products.

Like the October week where they did the new MacMinnion stuff.

That was, they had announcements on the Monday, the Tuesday and the Wednesday.

But I think in that case, the press briefings were on the Monday and it was a well under embargo,

I think, from memory.

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