lots of stuff happened. Many things. There were products. There was Tim Cook. He entered

Apple campus, cutting the glass, very mission impossible. It took off the mask. He just wanted

the M1 chip. Something tells me he could have probably got one. Well, he's easier than that. But

how about Apple? But just before we get into, like, as a content company, ladies and gentlemen,

terrifying stuff. And I mean that in a good way. If I'm a competitor, I'm like, oh, they're doing

a Hollywood movie. Every time there's a transition over it. Ain't time to do an event over here.

Yeah. The drone footage never gets old. It's pretty cool. But they took it to another place when

he's climbing through the ventilation. Yes. And you're just sitting there like, you know, they're

just talking about a product here or the guy who in the beginning with the air tags and he's

climbing into the couch. And you're like, he can just find it in the couch and like they prove

your point. But none of it. Well, it's the whole experience, you know, I'm saying this cross over

now as far as a product company and a content company. You can't be one or the other. You got it.

Your content is as important as your product to make the pitch to people to stand out in a crowded

place where there's so much stuff to look at. Yes, sir. And that's what they have since COVID

happened since they started doing the virtual events. It is a thing they have nailed. It is a thing

they have done that would make a live event seem dumbed down compared to what they've been pulling

off in the virtual version. Far as I'm concerned. Yeah. Anyway, let's talk a little bit about products.

All right. Well, hit me. What was the first thing? Was it air tags?

Oh, I talk about the credit card. I don't know. They said they're going to revolutionize credit

scores and they think it's unfair. And now if you're if you got your name on a credit card with

somebody else, then you're going to earn better credit as well. All right. That's the card thing.

That was quick. I know not many people care. Oh, the other one. What a weird moment this was right

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