Apple Declares War on Newsletters #2524

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 August 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Apple Declares War on Newsletters. [00:10] How iOS 17 will impact the distribution of marketing material. [01:15] Ways companies are adapting to Apple’s new privacy rules. [02:05] Results from a survey regarding the impacts of Apple’s privacy rules. [02:58] What Apple is really good at: telling a story. [03:12] Why newsletters are not at risk, despite the changes by Apple. [04:07] An essential metric to track the success of newsletters. [04:24] We share our newsletter tracking metrics. [05:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘Apple has declared war on email newsletters’ | Substack Beehiiv Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	So Apple has declared war on newsletter.
0:03.3	So I'm going to read off a couple of things and then we're going to jump right into this.
0:06.5	So this newsletter I'm reading, this is from Simon Owens on Substack.
0:10.3	So it says Apple is coming again for your newsletter metrics.
0:15.1	So with iOS 17, which expands the public beta in July before the official launches of
0:19.2	September, Apple will start automatically removing link trackers from URLs, sent via message,
0:24.3	and mail as well as links in Safari private browsing.
0:27.7	Some marketers say removing URL parameters can make campaign analytics less reliable.
0:32.0	Some of the unintended impact, quote unquote, changes could include URL trackers related to ad
0:38.2	measurement, embedded media, social widgets, fraud prevention, bot detection, audience
0:42.5	measurement, blah, blah, blah, blah. And the other thing too is a few years ago, Apple
0:47.6	killed our ability to accurately track open rates by automatically opening all emails that were
0:51.6	loaded into the Apple mail app. And so there's that too. So people are talking about their high
0:56.0	open rates. They're probably artificial. So the final thing I'll call out here before we go
1:01.2	into it is by eliminating these features, Apple just seems to be giving more power to close platform
1:06.4	ecosystems that can track user behavior from end-to-end platforms like Facebook, Instagram, YouTube,
1:11.6	and TikTok. And that's that. We got a special message from our sponsor.
1:18.1	If you want to rank higher on Google, you got to look at your paid speed time. The faster your
1:23.2	website loads, the better off you are. With Google's Corvital update, that makes it super,
1:28.3	super important to optimize your site for low time. And one easy way to do it is use the host
1:34.1	that Eric and I use DreamHouse. So just go to DreamHouse or Google it, find it, check it out,
1:40.1	and it's a great way to improve your low time. Just a quick note from our sponsor, SingleGrain.
	...

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