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Apple built a hardware empire in its first 50 years. The next 50 could be defined by AI. 4/1/26

TechCheck

CNBC

Management, Cnbc, Tech, Faang, Investing, Business, Disruptors, Technology

4.566 Ratings

🗓️ 1 April 2026

⏱️ 16 minutes

🧾️ Download transcript

Summary

Apple turns 50 at a moment when it’s losing the AI race and doing something once almost unthinkable: opening Siri to rival chatbots and leaning on Google’s Gemini to close the gap. But some of the people who helped build Apple, including co-founder Steve Wozniak, former CEO John Sculley and Siri’s co-founders, suggest the company may be playing a longer game. Apple has long excelled as a late mover. On Apple’s 50th anniversary, CNBC’s MacKenzie Sigalos explores why AI could define its next era.

Transcript

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0:00.0

Apple's first 50 years were defined by iconic hardware.

0:10.0

Products have changed how people worked, communicated, and lived.

0:13.0

Very few companies have reached this 50-year mark, let alone set the gold standard across multiple eras of technology

0:20.0

from personal computing to the smartphone.

0:22.6

But the real question now in the age of AI is can Apple hold its dominance or will it go to someone else?

0:29.6

What is the weather like today?

0:31.6

Here's the forecast for today.

0:34.6

It is that easy. In 2011, Apple looked early.

0:40.3

Siri was the first mainstream voice assistant debuting years before Google Assistant and Amazon Alexa.

0:46.3

But as AI became the defining technology of a generation, Apple failed to turn that early advantage

0:52.3

into lasting leadership.

0:53.3

They basically blew a five-year lead.

0:57.0

It was too soon.

0:58.0

The technology wasn't ready.

1:00.0

And so LLMs are bringing that now.

1:02.0

Meanwhile, Google built Gemini, OpenAI, built Chat, CBT, Anthropic built Claude in Siri,

1:08.0

despite reaching more than a billion users, never evolved into the platform that its

1:12.5

creators envisioned. That's the hardware company mindset in action.

1:16.9

We would kill to have the technology back then that exists now. So there are no further

1:22.7

technical barriers to any part of the Siri vision that we had from the old days.

1:27.6

The 20 plus years that I've been investing and analyzing this company, this is the biggest delay

1:33.0

that they've had by orders of magnitude.

...

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