Market Insight and Analysis. You're listening to the opening bell of CNBC, Squawk on the Street.

Good Friday morning. Welcome to Swalk on the Street. I'm Carl Kintanian with Jim Kramer at post-9 of the New York Stock Exchange.

David Faber has the morning off. Stocks do try to claw back some of Thursday's losses. Worst day for the NASS since September.

The job's number's weird, 12,000, but plenty of noise. Unemployment stays at 4-1.

Roadmap begins with big tech and AI, though. Amazon pledging its investments will pay off,

and Tim Cook saying Apple intelligence is, quote quote a compelling upgrade reason. Job growth

as we said flattens in October, unemployment stays stable, a sign that labor market may

be solid. Big Oil with an Exxon profit beat and Chevron's Mike Worth will join us in a few

minutes. Talk about their quarter. Let's start with Apple though posting a beat

for the September quarter,

including record revenues, thanks to stronger demand for iPhones. As the company ramps up,

its AI strategy. Services revenue, though, hits a new milestone of $25 billion, but total sales guidance for holiday quarter does come in just shy of consensus, Jim. And everyone is talking about

the services revenue miss and the margin that falls out from that. Well, Jim, and everyone is talking about the services revenue miss and the margin

that falls out from that.

Well, look, I spent some time talking with Tim last night, and I feel that the direction

of the chatter is wrong.

I think that people have to realize that Apple's going to be far more of an software issuance company, maybe get a little bit away from the hardware.

Where services greater bit, I mean, look, I think that Tim would emphasize a little bit.

It's $100 billion.

Europe, very strong, by the way.

The idea that China is supposed to be strong, we've got to lose that.

That's silly.

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