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AppStories

Apple’s Intelligence Quest: Beyond Smart Siri

AppStories

Federico Viticci

Technology

3.7551 Ratings

🗓️ 19 October 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

Imagining and Apple AI Future

Transcript

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0:00.0

Hello and welcome to another episode of App Stories.

0:15.0

Today's episode is brought to you by Claude from Anthropic.

0:19.1

I'm John Vorez, and with me is Federico Vitechi.

0:22.0

Hey, Federico.

0:23.2

Hello, John. How are you?

0:24.6

I'm doing all right. I'm doing all right.

0:26.3

We're sitting here on the cusp of things coming out.

0:28.6

By the time this episode comes out, Apple will have probably released a bunch of things, but that's not the topic for today.

0:36.7

The topic for today is imagining an AI-driven Apple.

0:42.9

And I was thinking about this the other day because I think that like when we talk about Apple

0:48.7

and AI, we are kind of all fixated on Apple Intelligence and when smarter Siri is coming.

0:57.7

But what else could there be?

0:59.8

And I'm starting to get the feeling like, well, this Siri thing has taken so long that

1:05.2

by the time Siri finally gets out the door, whether it works or not, it's going to feel behind.

1:11.3

It's going to feel like Apple's behind still because the world will have passed it by in terms of AI.

1:18.9

And I wanted to talk to you a little bit today about what are the kind of things that we think Apple could do in a very aptly way with artificial intelligence that we would like to see them do.

1:32.3

So there's the tension between what we would like to see them do versus what they're most likely

1:37.3

going to do.

1:38.8

Yeah, there is.

1:40.2

And I think, you know, I think it's probably worth starting out by just saying that I think that you and I both come at it from a perspective of automation and productivity more so than any kind of replacement for creativity or art or anything like that.

1:53.9

I mean, we should say we should say that up front that the two of us, we don't use AI.

2:00.2

I don't think either of us is really big on image generation or video generation,

...

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