Hey, everybody. Welcome to Show. This is Dernaline. This is the Dernaline Show. I'm going to spin you on a new one today.

I'm talking about social media, blockchain, and an innovation that brings both of those together that I'm really excited about.

Yeah, that's right. My next guest, Uma, is an amazing entrepreneur.

I've known her now for, I think it's about four, maybe five years.

There is something she's been working on for a long time.

And we got together long ago. This was like before we even shot down to Earth the first season.

And before all that, she was a co-founder of a digital marketing company.

She expanded her knowledge in the crypto space early on.

She partnered with Tony Winchester, who is another great friend.

He was kicking ass in crypto way back in like 2013.

And then he had this epiphany. And this epiphany was, why is it that all these social media

are actually using your currency of engagement and they're making all the profits?

That's right. So what happened is they flipped that script.

Him and Uma and a bunch of other people came together. This amazing team at Apex,

A-P-P-I-C-S. They launched it. They put that together.

Cryptocurrency behind it. Why that's important using blockchain and cryptocurrency.

Why that's important? Because they flipped the whole thing.

They're rewarding you with what you are currently doing on all these other social media apps.

What are you doing? You're scrolling, you're liking, you're posting, you're commenting.

You don't get any currency for that.

What you're doing is you're putting your time into that. Your time is your eyeballs and your

attention on that. So then what those other social media companies are doing is they're taking

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