Hi guys, welcome back to Skincare Anarchy. This is your host, Ecta, and I have an amazing

desk today, and I'm super, super excited. I love her line. I love everything about it.

So without further ado, I want to introduce you guys to Antonia Knox, who is the brand

manager, head of brand for Oralia London. So welcome to the show. Antonia, I'm so excited

to hear.

Thank you so much, Ecta. I'm absolutely thrilled to be part of your podcast today.

Yes, it's so fun to talk to people that I never thought I'd get to talk to. So yeah,

I'm super excited. And I want to actually get started by talking about your background

and how you got involved with Oralia London and just the whole journey behind it.

Yeah, absolutely. So I was actually fresh out of university when I started my career at Oralia.

Alongside the brand's founder, Claire Viro, back in 2013. I was actually on Oralia's journey

basically from the very beginning. Yeah, it was early on. I've had experience in the beauty

industry already. And I'd always had a passion for skincare and makeup, but I was working as a

sales assistant in SpaceNK, which I'm sure you know is a beautiful beauty destination.

And so I joined Oralia literally as an intern, all fresh-faced and ready.

Literally from the ground up. And I started working from Claire's own kitchen.

So we were working together on marketing. I actually was in charge of all customer services,

new product formulas. We worked together on NPD, which was really exciting. And lots of

innovation at the time. And as you can imagine, so much more in-between as well.

And from there, I became basically the brand trainer because I'd been involved from so early

on. And I'd have experience of being trained. I ended up being the lead educator for Oralia and

was training employees and retail staff and customer service staff from online retailers.

...