Crimson Trace announces Laser Guard Pro for today's most popular concealed carry firearms,

combining a red or green laser site with 150 lemon light,

taking personal defense to the next level,

available now at your local dealer. The number one national voice in defense of your Second Amendment rights,

gun talk available on iTunes and on the free Gun

smartphone app for Android and iPhone.

To be on the air with Tom, call us now 866, 825, 5486,

or one Tom Talk Gun. Now here's Tom.

Hey welcome about the gun talk.

Tom Gresham here.

Our number is 866 Talk Gun or just dial Tom Talk Done.

Yeah, I'll give it out. Tom at gun. email if you want to shoot a note over there.

I've spent a fair amount of the last 30 years documenting how the gun ban

industry as I have come to call it,

persuades people to their point of view.

And also getting us to use more effective terms and words and tactics and techniques, basically being smarter rather than just trotting out bumper sticker sticker slogans.

It's about being persuasive,

and it's about understanding the medium,

the medium of being persuasive and how it works.

And occasionally you run into somebody who really gets it.

Our next guest absolutely does.

Dad Woss has written this pretty great book. I'm reading it right now,

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