Anthropic Just Revealed a New Marketing Channel
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 16 April 2026
⏱️ 20 minutes
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| 0:00.0 | The anthropic person just mentioned GitHub repos, okay? |
| 0:02.3 | So I did this for a fun, Neil. |
| 0:04.1 | I went to my OpenClaw. |
| 0:05.2 | I was like, hey, look, all the cool stuff that we do from like an AI marketing standpoint, can you just make me a repo? So I threw up this GitHub repo over here. It's called AI marketing skills. If you go to single grain.com slash skills, it's free, completely free. I have 1,700 stars on it. i didn't even know what that means before right 1700 stars and i have all these these uh i have like |
| 0:23.6 | an Elon Musk skill where it It's free, completely free. I have 1,700 stars on it. I didn't even know what that means before, right? |
| 0:21.4 | 1,700 stars, and I have all these, I have like an Elon Musk skill where it helps you question, delete, simplify, speed up, automate things. I have a deal revival thing. It's all the things that I use, and I just put it out there. I even have the finance skill that saved me 500 grand in here. It's all in here. So I think this is a nice way to market because this drove leads too. |
| 0:38.1 | Because what I do at the end of them is there's like a call to action for like single grain and all the things that we have down here. Right. You can like you can collect emails if you want. I'm not going to go that far. But I do constantly remind people, hey, there's an updated version. Can you give us feedback on it, whatever? And we can see what people are using. But I think we're going to see a lot more of this, this GitHub marketing. |
| 0:57.8 | Yeah, I think we're going to see a ton more of this. |
| 1:01.7 | And, you know, if you look at GitHub, it's an amazing place to go to get access to what companies are doing internally, because a lot of them will share it. |
| 1:12.7 | The interesting thing was, was it Claude or someone? |
| 1:17.8 | One of the companies had a lot of their stuff on their, that was released on a GitHub or something like that. |
| 1:25.0 | And it was made public. |
| 1:26.2 | Yeah. |
| 1:26.4 | And they didn't want to. |
| 1:27.4 | Their code, I thought that was a joke. I thought that was April was made public. Yeah. And they didn't want to. Their code. |
| 1:27.9 | I thought that was a joke. I thought that's April Fool's joke. That's what people said. I didn't know if it was April Fool's joke or not. But I did see them make someone else take the repo down. So you get DMCA take down requests in GitHub. They take down things really quickly. They're owned by Microsoft. Yeah. Yeah, yeah. |
| 1:44.0 | So anyway, I think it's just you're going to have agentic marketing. |
| 1:47.1 | You're have hyper-personalized marketing as hyper-personalized ads. You're going to have GitHub marketing. You know, all the tools are probably going to give a lot of it away for free and identify PQLs and then just have agents that sell them. Dude, I use this thing called Bordie. Have you heard of Bordy.A.I? I didn't tell you about this? No. Okay. So do this later. Okay. So I go to Bordy.com. And what it does is it'll connect you with like potential recruits or investors or co-founders. It's like one of those startup like networking things. Okay. Yeah. So I get on a discovery call with the AI just to see |
| 2:18.5 | how good it is phenomenal I'm like end to end it was like a 20 to 25 minute call it handled |
| 2:23.7 | everything and literally it's putting me in touch with like potential recruits as well and it's |
| 2:29.5 | showing me all their LinkedIn's and it's doing a really good job of it and so again if you want to |
| 2:33.6 | use it for networking or anything I think this is a new way of like building your network with LinkedIn because that network's just going to get stronger and stronger. But more than anything, that discovery call, because we have these voice agents right now that we use building a Google Live 3.1. And I'm just like, dude, if these voice agents are that good already with a complex discovery call, |
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