Announcing: The Marketing Budget Moneybomb

The Higherside Chats

Greg Carlwood

Religion & Spirituality, Society & Culture, Spirituality, News, News Commentary

4.7 • 3.5K Ratings

🗓️ 3 July 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

OG fans know that the THC Moneybomb was one of the most creative things I've ever done to grow the show: Giving half the "donation" pool back to a random listener each month. It was gambling, but I had an idea of how we can bring back the spirit of it in a way that might benefit you, me, and the work of our guests. I'm going to take the money I planned to allocate to marketing, and instead give away $500 every episode to a random listener. The hope is that the spirit of this idea mobilizes the audience to help with growing the show in the way a conventional ad spend/marketing agency is supposed to do, but without the middle men. Listen to the announcement to hear the logistics of how it works, what I will consider success to be, and how to make sure you're in the running. If it doesn't work, it was a fun idea, and at least it's a marketing budget that might find a better home. If it does work, it might flip the script on what a good marketing strategy is, and how money can flow both ways between podcasts and their audiences.

Transcript

Click on a timestamp to play from that location

0:00.0	Alright guys, so I had an idea and I was going to make a short pre-roll announcement to
0:06.0	put before the episodes this month, but it started to get too long and I thought fine.
0:12.1	Let's just put something out in the feed that really covers all the bases and explains
0:16.6	what this idea is and how I would hope it would work.
0:21.2	And you can see from the title this has to do with marketing and if you're a long time
0:25.0	listener giving money away.
0:27.4	But I'm going to be pretty candid with you about the show and our position and the
0:31.2	sort of stuff you say in a meeting with a marketing agency or a manager or an agent,
0:37.2	but not often to an audience directly.
0:39.6	But we're trying something new.
0:41.9	So sometimes I see my peers and our guests trying all these wild and crazy forward thinking
0:48.0	ideas and using the position they've made for themselves to the fullest and I thought
0:52.4	fuck it.
0:53.4	So let's run with this weird idea I had which is really just a way to bring back the
0:57.8	money bomb potentially.
1:00.2	Something I've always wanted to do but needed to find a better, less legally gray way to
1:05.2	do it.
1:06.4	To start from the beginning, THC has always really just been a word of mouth show.
1:12.4	I try to make the content good and hope that the rest shakes out and it truly has.
1:18.0	I'm very fortunate.
1:20.1	But I would say that growth has slowed a little bit and in the 12 years since I've been
1:24.3	doing it, a lot has changed in the podcast in space and people have popped out of nowhere
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Greg Carlwood, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Greg Carlwood and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.