I feel like I could rule the world. I know I could be what I want to put my all in it like a day's all

on a road. Let's travel never looking back. What's up everyone? This is Sam Park from My First Million.

So today's a special day. You are getting a special episode. The two guys who decided to buy my company.

Their names are Keir and Flanagan. He's the SVP of marketing at HubSpot and then Kit Bodner.

He's the CMO of HubSpot. They've decided that they loved My First Million so much that guess what?

They decided to launch their own podcast. It's actually pretty great. I've been listening to it as they've been getting going and I love it.

It's called Marketing Against the Grain. It's a podcast all about how to capitalize on marketing trends before they blow up.

And in this clip, they're going to explain how YouTube can beat Apple and Spotify and win podcasting.

And they're also going to talk about Web 3 apps and how they will literally pay you to exercise. It's pretty interesting.

These guys are kind of geniuses. They are definitely two of the guys who are most responsible for this acquisition of the hustle.

They're really, really sharp. I look up to them. So check it out. It's called Marketing Against the Grain and it starts now.

YouTube can win podcasts. Yes.

Because it actually has a better distribution engine than Apple, Spotify, any of these other platforms for podcasts, which is search because the death of most podcasts is there is zero long tail equity.

You listen to a show and then it disappears. YouTube, which search has all of that equity and I curious to get your opinion on what you think about that move by YouTube and what do you think the long term plan here here is for podcasts.

I'm fascinated about what you just said. I want to break it down a little bit more for the listeners before you even go down this.

If you think about this first segment of the show, Kirin is dropping some knowledge on YouTube and it's advantage in the podcast space.

The reason for that is YouTube is the second most popular search engine in the world after Google. And if you're a business and you've got a podcast or if you're an individual, you've got a podcast.

Basically, how you attract people is through word of mouth and people knowing about the name of your show and looking for the name of your show, listening, subscribing because they basically have that branded search term.

They know what your show is called. What it's about. There's very little traffic. It comes from people looking for topics.

That they want to just listen to a bunch of different podcasts on. And that latter part is what YouTube nails.

You can look at specific topics, specific guests, much better YouTube search than you can and Spotify search or Apple Podcast search because those traditional podcast platforms are anchored around the host and the name of the show versus the content of the show itself.

And I think we're going to move to a world longer term where the content is more important or just as important as the host. And so that means if you are a business or individual doing a podcast, you can't ignore YouTube.

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