Hi everyone, I'm Hillary Kerr and this is Second Life, a podcast spotlighting women who

have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears and what happens when they embark on their second life.

Today, I am so thrilled to have a fellow Angelino by the way of Denmark and Sweden in the

studio with me, the founder and chief creative officer of her own eponymous brand, Anina Bing.

If for some reason you aren't immediately familiar with Anina's incredible line, let

me be the first to tell you that it is insanely beloved around the world for her mix of everyday

staples that are luxurious, modern and hit at the intersection of rock and roll edgy

and boho feminine.

It's cool girl dressing at its finest and no wonder that women around the globe are

drawn to Anina's perfect leather jackets, studded boots and minimalist lingerie.

Since launching her business in 2012 from her garage with just 15 products, Anina has

grown the company tremendously and is now stocked in over 300 retailers worldwide, plus

she has 10 stores around Europe and the US with four more in the works.

She raised $15 million in her series A Round of Fundraising last year and has doubled

her team in the last 18 months to 63 people.

Of course, since this is second life, you know that Anina didn't set out to rule the

wardrobes of cool girls everywhere.

She's actually a former model, musician and blogger who parlayed her personal style into

a full fledged business and she's here to tell us all about it.

Now on second life, it's Anina Bing.

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