Welcome to Our Home House. This is Jasmine Singer.

This is Mary-on-Pullivan. And our guest this week is Natalie Fulton. Welcome to our

house, Natalie. Yo, thanks for having me. So excited. We've been talking about this for a while.

We've kind of been like, not officially, but we've sort of been like what would Natalie do over the last few weeks?

Like a little bit.

Just in our conversation.

Now that you're here, you could actually answer it.

So that'll be fun.

For folks who are not familiar, but probably most people are, Natalie is the media and content lead at Pro Animal Future, but maybe even more well known to you for her amazing social media content, particularly on YouTube, where she demonstrates how strategic digital storytelling can help build bridges and create

meaningful change for animals. And she also manages to be pretty funny. So Natalie, I don't even

understand how all of those things happen. Like, Marianne and I've been doing, you know, animal rights

activism for so long. And we have found that the vegans who

succeed on YouTube are basically making cupcakes. We'll get into that a lot because I want to know

how you manage to engage people. But you let's just- And by making cup techs, you mean, we're

mostly talking about food people.

Food, yes.

Like a...

Oh, gotcha.

I was like, I don't... I never made a cupcake. No, I'm not really... They're not talking about animals. They're talking about... Yeah, yeah, yeah. Mary Ann's here to translate for me. No, always. Anyway, Natalie, you work for both pro-animal, which is focused completely on systemic change

and your own videos, etc., which is all about vegan advocacy. So I assume that you've given

quite a lot of thought to the hot button issue of the comparative value of working for

individual versus systemic change. So can you share some thoughts on how that

...