Anheuser-Busch vs Miller - The Beer Barons | 1

Business Wars

Audible

History, David Brown, Business, Management

4.6 • 13.5K Ratings

🗓️ 29 May 2019

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s 1893 and Chicago is about to host The World’s Columbian Exposition. It’s going to be the biggest show the world’s ever seen, and that means it’s time for Adolphus Busch to shine.

He’s the owner of Budweiser brewery Anheuser-Busch and the most flamboyant beer baron of the Gilded Age. Busch is determined to use the show to overshadow and outspend his nemesis, Captain Pabst, the owner of America’s number-one brewery.

But there’s a distraction he’s got to deal with first. A small-time brewer from Milwaukee called Miller has just launched a rival beer. Its name? Budweiser.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.8	Download the app today.
0:15.0	It's early 1893, America's gilded age, and Adolfus Bush is about to have dinner on
0:20.8	his private railroad car.
0:23.1	Bush is a beer baron.
0:24.9	He owns Anheuser Bush, the St. Louis brewery that's made him rich enough to rub shoulders
0:29.9	with JP Morganon, JD Rockefeller.
0:33.6	And this handlebar must-dashed beer king loves flashing his cash.
0:39.2	His railroad car is a mobile palace, fitted with expensive wood paneling, lush red carpets
0:45.6	and luxurious upholstery.
0:48.4	As Bush leans back to let a servant lay a napkin in his lap, his finance advisor approaches
0:54.0	excitedly waving a telegram.
0:56.5	Bush jerks forward eager to hear the message.
1:00.8	The pavilion at the world's Colombian exposition is complete and ready for your inspection.
1:06.4	Excellent.
1:07.9	The world's Colombian exposition is billed as the greatest ever world's fair.
1:13.9	Millions of visitors are expected during its six month run and it opens next month in
1:18.0	Chicago.
1:19.4	Bush wants people to leave the Anheuser Bush pavilion awestruck.
1:24.0	But more than that.
1:25.5	He wants to eclipse the rival display from America's number one brewer, PAPST.
1:31.6	Satisfied by this update, Bush takes a large bite of roast quail before dismissing the
	...

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