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Negotiate Anything

Andy Luttrell: How to Change Minds Through Negotiation

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8659 Ratings

🗓️ 8 February 2025

⏱️ 36 minutes

🧾️ Download transcript

Summary

Request A Customized Workshop For Your Company In this insightful episode of "Negotiate Anything," host Kwame Christian welcomes Andy Luttrell, a psychological scientist from Ball State University, to delve into the science of persuasion. Together, they explore the dynamics of changing strong opinions, focusing on deeply held beliefs and how understanding the underlying basis of these attitudes can lead to successful persuasion. Andy shares compelling research findings on emotional and moral attitudes, illustrating how aligning persuasive messages with the audience's core values and moral dialect can potentially sway even the most rigid beliefs. Listeners are encouraged to think pragmatically about communication strategies, especially in negotiations, to effectively influence and foster impactful change. What will be covered: Understanding the difference between strong emotions and influential attitudes. Strategies for persuading individuals with deeply held beliefs and strong opinions. The significance of aligning persuasive efforts with the audience's moral values. Connect with Andy Opinion Science Podcast Audio Course: The Science of Persuasion Follow Andy on LinkedIn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0

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0:25.8

From LinkedIn News, I'm Jesse Hempel, host of the Hello Monday podcast.

0:32.1

Start your week with the Hello Monday podcast. We'll navigate career pivots. We'll learn where happiness fits in. Listen to Hello Monday with me, Jesse Hempel on the LinkedIn Podcast Network, or wherever you get your podcasts.

0:42.8

Hey, I'm Kwame Christian, and you are about to step into the world of Negotiate Anything,

0:48.1

the number one negotiation podcast in the world where we teach you how to make difficult conversations easier

0:53.7

while getting more of what you want in the process. we teach you how to make difficult conversations easier while getting more

0:54.8

of what you want in the process. Each episode is packed with practical tips and strategies from

1:00.2

the experts. We delve into negotiation, conflict resolution, and leadership skills that are crucial

1:06.0

in both business and in life. Whether you're closing a deal, managing a team, or navigating personal relationships,

1:13.1

Negotiate Anything provides you with the tools you need to succeed. Our conversations are real,

1:18.9

relatable, and most importantly, rooted in practicality. So if you're ready to transform your

1:24.7

conversations and elevate your negotiation skills, join me on Negotiate

1:29.1

Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to listen. Let's make

1:35.3

every conversation a winning negotiation. Andy, thanks for joining us today.

1:43.0

Hi, yeah, happy to be here.

1:48.9

So how about you get us started by telling us a little bit about yourself and what you do?

1:54.0

Sure. So I'm Andy LaTrell. I'm a professor of psychological science at Ball State University. I study persuasion, influence, and public opinion. And I also host the podcast Opinion Science,

2:00.4

which features interviews with

2:01.9

folks and explorations of ideas all around the idea of public opinion and how our opinions

2:07.6

can change and how we communicate them. This is great. So essentially everybody, Andy is the man

...

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