Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 2 April 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd (01:14) Andrew Huberman hit piece has reverse effect (04:45) Ad Creative is a 12x ROI multiplier? (13:25) Flexport’s CEO NYTimes OpEd Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hello, Malcolm Gladwell here. This season,
0:02.5	on Division of history, we're looking at the dreaded phrase
0:05.4	that no one in Hollywood wants to hear.
0:08.0	One that describes the purgatory
0:10.0	were once promising scripts, go to die. Development to hell.
0:15.2	Called up everyone I knew in Hollywood and asked them to pitch me a project that broke their
0:19.6	heart because it never got made. These stories were so good,
0:24.0	and you can hear some of them on Revisionist's history.
0:27.0	Listen on the I Heart Radio app, Apple Podcasts,
0:30.0	or wherever you listen to podcasts.
0:34.0	My name is Johnny Be Good, and I'm the host of the new
0:38.0	podcast, Creating a Con, The Story of Bitcom.
0:41.0	Over this nine-part series, I'll explore the life and crimes of my best friend
0:45.5	Ray Chirpani. I always wanted to be a criminal. If someone's like oh what's your best way of making money? I'm like
0:51.1	oh we should start some sort of scheme. You see, Ray has this unique
0:56.0	ability to find loopholes and exploit them. They collected $30 million. There were headlines
1:02.1	about it. His company, Centratech, was one of the hottest
1:05.2	crypto startups in 2017. It was going to change the world, until it didn't.
1:10.0	I came into my office, opened my email, and the subject heading was an FBI request.
1:17.0	It was only a matter of time before the truth came out.
1:20.0	You can only fake it till you make it for so long before they find out that your Harvard degree is not so crimson.
1:29.0	How could you sit there and do something that you know will objectively cause more harm in the world.
	...

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