Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 April 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) - Andrew Huberman hit piece has reverse effect
(03:28) - Ad Creative is a 12x ROI multiplier?
(12:10) - Flexport’s CEO NYTimes OpEd

Go to https://www.marketingschool.io to learn more!

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Transcript

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0:00.0	Hello, Malcolm Gladwell here. This season,
0:02.5	on Division of history, we're looking at the dreaded phrase
0:05.4	that no one in Hollywood wants to hear.
0:08.0	One that describes the purgatory
0:10.0	were once promising scripts, go to die. Development to hell.
0:15.2	Called up everyone I knew in Hollywood and asked them to pitch me a project that broke their
0:19.6	heart because it never got made. These stories were so good,
0:24.0	and you can hear some of them on Revisionist's history.
0:27.0	Listen on the I Heart Radio app, Apple Podcasts,
0:30.0	or wherever you listen to podcasts.
0:34.0	My name is Johnny Be Good, and I'm the host of the new
0:38.0	podcast, Creating a Con, The Story of Bitcom.
0:41.0	Over this nine-part series, I'll explore the life and crimes of my best friend
0:45.5	Ray Chirpani. I always wanted to be a criminal. If someone's like oh what's your best way of making money? I'm like
0:51.1	oh we should start some sort of scheme. You see, Ray has this unique
0:56.0	ability to find loopholes and exploit them. They collected $30 million. There were headlines
1:02.1	about it. His company, Centratech, was one of the hottest
1:05.2	crypto startups in 2017. It was going to change the world, until it didn't.
1:10.0	I came into my office, opened my email, and the subject heading was an FBI request.
1:17.0	It was only a matter of time before the truth came out.
1:20.0	You can only fake it till you make it for so long before they find out that your Harvard degree is not so crimson.
1:29.0	How could you sit there and do something that you know will objectively cause more harm in the world.
	...

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