Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Millman from Design Observer.com.

On this program, Debbie Millman talks with Andrew Gibbs about the importance of package design,

about his package design,

his package design blog, The Die Line,

and about what he sees as the positive role that brands play in people's lives.

People are brands themselves and the with and wear and buy and bring into their homes

are a part of them.

Here's Debbie Melma.

Anyone can start a design blog, but few are as good at it as Andrew Gibbs.

Gibbs is just 26, and he's built a blog empire. It started out as a way to stay current in the

package design industry. Gibbs was fresh from art school and he'd roam the

aisles of stores taking snapshots of wonderful packages.

Then he'd go home and write about it.

But in the process, Gibbs was making a statement.

Packaging is art.

It struck a chord.

Those pictures of wrappers and boxes now draw

almost 3 million viewers a month.

And this year, Andrew Gibbs rolled out a book,

an acclaimed design contest, and a conference.

...