Andrew Frawley, Andrew Yang's CMO | How to Market a Presidential Campaign

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 10 October 2021

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

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Summary

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Andrew Frawley joined Andrew Yang in his bid for president in December 2017 when, at the time, the operation was running out of Yang’s mother’s apartment as a team of only three. Frawley worked in a myriad of catch-all roles until he was entrusted to found and build the campaign’s marketing team from just himself to over a dozen. In his role as Director, Frawley created the well-popularized "MATH" hat, directed the campaign's social media team which saw growth of 375,000%, developed the awarded "best in politics" merchandise, and raised tens of millions of dollars fueling the organization’s growth to 300+ staffers. Andrew Frawley is a marketer and business builder by trade. Frawley has worked on a dozen startups (and now political operations) from Silicon Valley to New York City to Richmond, Virginia. He received a B.A. in Brand Management, and certificates of Venture Creation & Product Innovation from Virginia Commonwealth University in 2016. Frawley has been writing for his blog for the past six years and has contributed works to The Guardian, Inc, Huffington Post, Thrive Global, and LifeHack. His writing on the popular question and answer forum, Quora, has been viewed over two million times. ➡️ Talking Points 00:00 - Intro. 10:58 - Self worth and career. 15:19 - Getting started in marketing. 25:05 - Introduction to Andrew Yang. 35:31 - How to get on Joe Rogan. 42:28 - The MATH hat. 48:25 - Life as a marketer after a presidential campaign. 57:06 - Marketing insights that transcend industry. 1:02 - Using alternative media for marketing. ➡️ Show Links https://twitter.com/TweetAtAndrew https://www.andrewfrawley.com/ ➡️ Podcast Sponsors 1. Hubspot Podcast Network https://hubspot.com/podcastnetwork 2. Manly Bands - Bands For Men https://manlybands.com/successstory (21% Off) Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:43.6	with Justin is effortless. You pick your wine, you select the box, you add a personal message,
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0:59.6	success to receive 15% off your order today. Welcome to success story, the most useful podcasts
1:06.2	in the world. I'm your host, Scott D. Clary. The success story podcast is part of the HubSpot
1:11.1	podcast network. The HubSpot podcast network has tons of great podcasts for business leaders,
1:15.6	like the Martek podcast, the Martek podcast hosted by Benjamin Shapiro. Each week,
1:21.5	he tells stories of world-class marketers who use technology to create lasting success for
1:26.8	their businesses and their careers. So, if any of these topics sound interesting to you,
1:31.6	he's a little sample of what he speaks about. You're going to have to check out the show.
1:34.8	How science is changing advertising, how to set up a CRM so you actually use it,
1:39.4	private equities take on digital transformation, why big social is focused on newsletters.
1:44.1	If any of these topics resonate with you, if they sound like you want to dive deeper and actually
	...

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