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Uncanny Valley | WIRED

And Apple Marches On

Uncanny Valley | WIRED

WIRED

Technology

4.1572 Ratings

🗓️ 11 March 2022

⏱️ 37 minutes

🧾️ Download transcript

Summary

Apple held its first product announcement event of the year on Tuesday. It showed off a bunch of new devices, including a new iPhone SE, a revamped iPad Air, and a big, beefy, expensive system called Mac Studio. But some of the most noticeable aspects of the show was what Apple didn't say. The company made no mention of the war in Ukraine, despite the fact that the company recently made the decision to stop selling its products in Russia. In a time of such worldwide turmoil, Apple's carefully crafted, deliberately self-focused showcase just felt … weird.

This week on Gadget Lab, WIRED product writer Brenda Stolyar joins us to talk all about Apple's announcements this week. Then WIRED senior writer Kate Knibbs pops in for a very important update about her Apple Music experiment.

Show Notes: 

Read Brenda’s story about the chonky new Mac Studio. Read Lauren’s story about the new iPad Air, aka the proto-MacPad. Her story about Apple halting device sales in Russia is here. Check out everything Apple announced this week.

Recommendations: 

Brenda recommends the Netflix show Love is Blind. Mike recommends Lauren Smiley’s WIRED story “‘I’m the Operator’: The Aftermath of a Self-Driving Tragedy”. Lauren recommends the episode of the Ezra Klein Show podcast featuring guest Fareed Zakaria.

Brenda Stolyar can be found on Twitter @BStoly. Kate Knibbs is @Knibbs. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

Learn about your ad choices: dovetail.prx.org/ad-choices

Transcript

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0:00.0

Mike.

0:01.0

Lauren.

0:02.0

Mike, do you ever get tired of Apple events?

0:05.0

You can be totally honest.

0:06.0

It's just us.

0:07.0

Well, I will say that our readers love to read about Apple News and as an editor who is a total

0:16.0

traffic glutton, I enjoy producing stories about Apple news, so I will say that no, I never

0:23.6

get tired of Apple events. I'm so disappointed by this answer. I'm not mad at you, Mike. I'm

0:29.3

just disappointed in you. No, no. I'm sorry. No, it's okay. There is still a ton of interest in

0:36.1

these. I tweeted yesterday asking people if they wanted me to live tweet the Apple event. And I think I got about 500 responses and 80% of them were yes, please tweet about the Apple event.

0:47.1

That's funny because I tweeted the same thing and I got 500 responses and they were all, please God, no.

0:58.2

So with that clear answer, we're now going to podcast about the Apple event. Let's do it. Hey, everyone. Welcome to Gadget Lab. I'm Loring Good. I'm a senior writer at Wired. And I'm Michael

1:13.8

Colori. I am a senior editor at Wired. We're also joined by Wired Product Writer Brenda Stoliar. Hey, Brenda.

1:20.6

Hello. Thank you for having me back again. Brenda, we're so close and yet so far away. I happen to be

1:26.9

in New York City right now where you are.

1:28.8

We're just in different neighborhoods.

1:30.1

And I just got off a plane and I might sound, well, a little different than normal.

1:34.2

Yeah, I mean, you also chose or you did kind of sort of choose this day, I guess, but it's a little rainy.

1:40.0

So I'm sorry for that.

1:41.0

I'm sorry we welcomed you with some gloomy snow, rain, all the weather today.

1:46.4

That's okay. I love a moody New York Day. All right, let's talk about what was going on in Sunny Cooperino.

1:52.6

So this week, Apple held its first product launch event of 2022. And we're going to talk all about the hardware details later on in this episode.

...

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