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Anchored with April Vokey

Anchored Podcast Ep. 185: Al Perkinson on Bajio Sunglasses and Cause Marketing in Fishing

Anchored with April Vokey

Anchored Outdoors

Wilderness, Sports

4.81.3K Ratings

🗓️ 28 May 2021

⏱️ 55 minutes

🧾️ Download transcript

Summary

Al Perkinson is someone I’ve looked up to for a long time. For seventeen years, he was the CFO of Costa Sunglasses, where he led brand strategy, marketing, ecommerce and more. Al is an avid fly fisherman and conservationist who has a long resume of philanthropic work. On this episode of Anchored we discuss the benefits of polarised sunglasses, Al’s departure from Costa, the struggles of starting over, and Indifly, a foundation created to help strengthen indigenous communities through fly fishing. Get 20% off our Anchored Outdoors Masterclasses with code anchoredlistener20 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This episode is brought to you by Tinder.

0:04.0

Life is full of possibilities,

0:06.0

a cheeky reply to a message here

0:08.0

could lead to a world of fun new experiences

0:10.0

over there, and with Tinder,

0:12.0

it all starts with a swipe.

0:14.0

Strangers can become mates,

0:16.0

mates can become lovers with matching tattoos,

0:18.0

or maybe it's not that serious.

0:20.0

Whether a match leads to something new

0:22.0

and exciting or something personal,

0:24.0

no matter what, all matches lead

0:26.0

to self-discovery.

0:28.0

I'm April Voki and you are listening to Anchored.

0:46.0

My chance to speak with some of the most

0:48.0

influential people involved in the outdoors today.

0:50.0

Join me as I sit down with my guests

0:52.0

to learn more about their careers,

0:54.0

opinions, history, relationships,

0:56.0

and life both indoors and out.

0:58.0

Al Perkinson is someone I've looked up to for a long time.

1:02.0

For 17 years, he was the CFO of Coast to Sunglasses,

...

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