Anatomy of a Tough Talk
The Double Win
Michael Hyatt
4.8 • 1.5K Ratings
🗓️ 14 November 2017
⏱️ 42 minutes
🧾️ Download transcript
Summary
Transcript
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| 0:00.0 | Lead to Win is brought to you by Leader Box, a monthly reading experience |
| 0:04.9 | curated by Leaders, 4 Leaders. |
| 0:07.9 | Learn more at Leaderbox.com. |
| 0:10.8 | Our success as Leaders' Leaders often comes down to one thing, not our planning, not the market. |
| 0:17.0 | No, I'm talking about the conversations we lead. |
| 0:21.0 | There is one more thing. Well, but there is one more thing. There is one more thing. But there's one more little thing. |
| 0:28.0 | There is one more thing we wanted to talk about today. |
| 0:35.0 | Most people think of Steve Jobs is a visionary and a master persuader, but the late |
| 0:40.4 | founder of Apple and Pixar wasn't always so good at capturing a room. |
| 0:44.3 | In fact, he managed to get kicked out of one. |
| 0:47.7 | The embarrassing expulsion happened a few years after Apple was founded. |
| 0:51.3 | Jobs drove from a disappointing board of directors meeting to a |
| 0:54.7 | charity event, a planning meeting for a foundation to help restore site to poor |
| 0:59.3 | people blinded by cataracts. Now you might think that would be a hard meeting to get kicked out of, but jobs |
| 1:06.0 | pulled it off. First, he sniped at all the ideas others in the room had for how to get word out. Then he made his own pitch by saying |
| 1:14.7 | you guys don't know dittily about marketing and lastly he insisted that this |
| 1:20.8 | organization hire his favorite marketer. |
| 1:23.0 | Otherwise he claimed they would never make an impact. |
| 1:26.0 | Well, then things got heated. |
| 1:29.0 | Jobs wouldn't back down until they agreed to hire this guy. |
| 1:32.0 | The organizer warned him to |
| 1:34.0 | stop it several times. Finally he said Steve, it's time to go and he |
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