Anastasia Beverly Hills Founder On Disrupting The Industry, Rise To Success & Business Lessons Learnt
SheerLuxe Podcast
SheerLuxe
4.3 • 1.1K Ratings
🗓️ 12 February 2024
⏱️ 33 minutes
🧾️ Download transcript
Summary
This week, we’re introducing a brand new beauty mini series in collaboration with Space NK. In this first episode, Lisa Potter-Dixon chats to iconic brand founder and CEO of Anastasia Beverly Hills – Anastasia Soare. From building an industry-disrupting brand to launching viral bestsellers, here she shares her business journey and the lessons she’s learnt along the way…
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Transcript
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| 0:00.0 | Hey guys, I'm Lisa Kota Dixon, and I'm so excited to be kicking off the sheer |
| 0:14.2 | Lux, My Life in Beauty success story, sponsored by Space NK, with a woman whose story is going to inspire all of us. It is the amazing |
| 0:23.7 | Anastasia Swaree of Anastasia Beverly Hills fame. I'm so excited to be with you. I am so excited to |
| 0:31.4 | be here. London. I love London. Yeah, it's a great place. We've been talking about how we both |
| 0:35.9 | have a love for partying, which is always fun. |
| 0:39.4 | Work hard and party hard. Absolutely. That is what life should be about. Exactly. No halfway. |
| 0:45.3 | Completely. So this story of yours, I mean, it really is incredible. And I'm sure you never get bored of telling it because ultimately it is a huge success story. |
| 0:57.0 | And I suppose we have to start the story with brows. |
| 0:59.0 | Because you are the brow queen. You're the reason that brows were put on the radar. |
| 1:05.0 | I mean, in my opinion, obviously as a makeup artist, we have always understood the importance of brows, but not everyone did. |
| 1:11.4 | So should we start from the beginning? How did that begin? |
| 1:15.6 | Well, so number one, thank you so much for having me. Number two, I like to share my story |
| 1:23.0 | for a few reasons. I'm really proud of what I build, but most importantly, I want to share this to kind of |
| 1:30.6 | give that, that kick to every woman that wants to do something, has a passion for something, |
| 1:37.9 | and could be beauty or could be anything else, to not be afraid to go and do it. |
| 1:45.0 | Don't listen, if you believe in your dream, go and do it. |
| 1:47.0 | So that's why I want to share my story because I had a dream, I believed in something. |
| 1:53.0 | In the early 90s, when nobody believed in eyebrows, I was able to pursue this and really |
| 2:00.0 | work hard in it. It wasn't easy. I have to say it's not easy, |
| 2:03.6 | but it's so amazing to do what you love. Oh, completely. I feel like that is what life is about. |
| 2:10.6 | Yes. So you originally born in Romania? I was born in Romania. I emigrated in end of 1989. And I, because I didn't speak the language, |
| 2:23.3 | I went to beauty school and was kind of the only job that didn't require perfect English. |
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