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This is Climate One. I'm Greg Dalton. Many political conversations center on convincing someone of your positions to get them onto your side.

But some political movements focus more on the purity of their positions rather than trying to get more people to embrace them.

In climate in particular, I think there's been this problem of movements that are better at being right than they are at being sticky.

In his new book, The Persuaders, Anandir Dharadas says he's focused on the possibility of doing

two things at once.

Standing firmly and bravely in our convictions about what is right, with outreach, with giving people a chance, with making

an effort to build a bigger we around our ideas.

And in democracy, meaningful change often requires adapting views and building coalitions.

Some believe finding common ground and building rapport is the best way to achieve that.

Others believe activism and protests are key to raising awareness and driving change.

But increasingly, the acts of listening and persuading are omitted, as each side is convinced

that the other is unreasonable and unmovable. Anandir Dardardis is a journalist, political analyst,

and author. His latest book, The Persuaders, At the Frontlines of the Fight for Hearts, Minds, and Democracy

explores how the tactics

of persuasion can help strengthen democracy and foster positive societal change.

One story from his book details an event early in the Trump presidency.

Muslim American activist Linda Sarsur is giving a talk at the University of Massachusetts at Amherst,

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