Hey, everybody, welcome to another episode of Purple Insider, presented by

FanDuel, Matthew Collar here.

And on the show today, Kevin Cole.

All right, Kevin Cole from the terrific unexpected points newsletter, a deep dive of data from Kevin, formerly of PFF, and somebody we've

leaned on a lot here on the show to fully understand analytics and also a lot with

quarterbacks too.

You've had this very big project you've done in the past with trying to rank all the

quarterbacks and put it in context and all those things.

And something during free agency that you've done every year, Kevin, is the

improvement index.

How much did every team actually get better during free agency?

And you know what?

Gets people worked up.

Every time you send it out,

it gets people pretty worked up. But here's the thing that people might not expect if I said to

Vikings fans, well, where do you think the Vikings rank in that? I think they'd be like a 28th. No,

on the positive side of the ledger of the improvement index. So why don't we just begin with, how's that work?

Explain that to me, Kevin.

Sure, sure.

Yeah, I'll try to explain it.

I mean, anything you can do where you can rank order teams include some sort of very

rudimentary graphic design in there, boom, you know, engagement,

...