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Stuff Mom Never Told You

An Update on Podcasting

Stuff Mom Never Told You

iHeartPodcasts

Society & Culture

4.04.6K Ratings

🗓️ 9 January 2026

⏱️ 55 minutes

🧾️ Download transcript

Summary

Recent studies confirm that while podcast is a continually growing medium, it still isn't very inclusive in terms of hosts and guests. Anney and Samantha talk about their own experiences and dig into the data.

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

This is an I-Heart podcast.

0:02.6

Guaranteed human.

0:09.2

Hey, this is Annie.

0:10.4

And Samantha.

0:11.1

I'm welcome to Stuff I'm Never Told You, a prediction of IHeart Radio.

0:29.5

And today, as we're entering the new year, we wanted to check back in with what's going on with podcasting.

0:31.9

We've done this a couple of times.

0:34.4

You know, it's our industry.

0:35.2

It's what we do.

0:37.7

So we're like, hey, what's going on here?

0:45.5

And to be honest, not a lot of progress has happened. And in some cases, some backsliding has happened.

0:54.7

And for this episode, we are primarily focused on some new research out of USC Annenberg. That was about this whole thing.

0:58.9

So, at the end of 2025,

1:03.2

USC Annenberg released a study about race and gender and popular podcast.

1:05.2

As they noted in their study,

1:08.8

2025 was a big year for podcasting. For example, it was the first time the Golden Globes included nominations

1:12.8

for podcast. Annie, did you know in their 25 list? Did you look at this?

1:19.5

Yeah. Stuff you should know was included. Our very own OG was included as a possible contender

1:27.1

for being nominated for the first ever podcasting category

1:31.7

of the Golden Globes. I know. And they won, of course, which is really, really disheartening.

1:37.3

But yes, they were in that list because, as they should be, they've been in the top 10 podcast

1:42.2

for the last, what, 10, 20 years? I don't know how

...

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