Hi everybody this is Scott's ad I thought I would try something different today

You know one of the things that stresses me the most when I walk into my study every day to work is I've got a very, very extensive personal library.

Hundreds and hundreds of books, many of which I've read of course, but many which I've yet to read.

And the mere thought that there are all of this knowledge out there that I don't yet have in this

brain stresses the hell out of me.

And so I started looking around, I said, you know, how many books do I have biographies on great scientists, philosophers, thinkers over the history of humanity that either I've read or many of which I've yet to read.

And so I just went through a couple of the shelves of my personal library.

So this is not an exhaustive list and just wanted to show you some of the incredible books. I hope it's not too tedious, but I'll try to speak about each. So here I've got tons of books I've maybe 50 but I probably have

tons more I as I said I didn't go through the exhaustive list just of biographies of great

so here is why Freud was wrong.

Here I got a great story about this which I talk about actually in my next book.

One day I was, I just finished teaching a an MBA course at University of California, Irvine,

when I was a visiting professor there.

And many of the students were sort of in the health management MBA, a lot of them were physician.

And so a female student comes up to me at the end of the course and says,

I just wanted to thank you, Dr. Saden.

I said, for what? She goes goes for the way that you went after

Freud and to us I think to a smaller extent I went after Young as well I was talking

about psychoanalysis and some of the projection techniques that have been developed in psychoanalysis and then how it has been subsequently used by marketing researchers and I had attacked Freud for some of his quackery and she said

well thank you so much because I am a practicing psychiatrist and I had never had the courage

to to sort of go after my professors when they were all

hailing Freud during my training or something to that effect. So here's a book on Freud.

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