An Overview Of Business Sales And Marketing | How To Improve Your Company's Performance & Revenue
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 12 November 2023
⏱️ 35 minutes
🧾️ Download transcript
Summary
In this episode, we are joined by Karl Becker, a consultant, coach, author, and speaker with a passion for helping individuals and companies achieve breakthrough sales growth. As the founder of Improving Sales Performance, Karl is on a mission to inspire sales people by showing them how to take advantage of their strengths to connect with their customers – leading to remarkable sales results…
For the past 30 years, Karl has worked in every corner of the business world, from raising angel funds to transforming companies. He is also the author of several comprehensive sales and marketing books, including Set Up to Win and Iceberg Selling.
So, how can Karl's leadership and strategy skills enhance your approach to business? Click play now to see for yourself!
In this conversation, we cover:
- Challenges that Karl has overcome to get where he is today.
- The benefits of being on the same page as your team.
- How to develop successful marketing and sales strategies.
To learn more about Karl and his work with Improving Sales Performance, click here!
Available on Apple Podcasts: apple.co/2Os0myK
Transcript
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| 0:00.0 | Forget frequently asked questions. |
| 0:02.0 | Common sense, common knowledge, or Google. |
| 0:05.0 | How about advice from a real genius? |
| 0:07.0 | 95% of people in any profession are good enough to be qualified and licensed. |
| 0:11.0 | 5% go above and beyond. They become very good at what they do. |
| 0:15.0 | But only 0.1% are real Jesus. |
| 0:18.2 | Richard Jacobs has made it his life's mission to find them for you. |
| 0:22.2 | He hunts down and interviews geniuses in every |
| 0:24.6 | field, sleep science, cancer, stem cells, ketogenic diets and more. Here come the geniuses. |
| 0:30.0 | This is the Finding Genius Podcast. |
| 0:33.0 | That are Richard Jacobs. |
| 0:35.0 | Hello, this is Richard Jacobs with the Finding Genius Podcast. |
| 0:41.0 | My guest is Carl Becker. He's the author of a book called |
| 0:43.9 | Set Up to Win. His website is Improving Sales Performance.com, the way to talk |
| 0:50.0 | about how he helped companies through his consultancy and some of the lessons he's learned along the way. |
| 0:54.8 | So, Carl, thank you for coming. |
| 0:56.7 | Yeah, really glad to be here and I love the topics you explore. |
| 0:59.5 | I think they're super helpful. |
| 1:01.1 | Yeah, some of them I wish I knew about before I kind of the business. |
| 1:04.2 | So that's the goal here, but let me a bit about your background and how you came to be a consultant. |
| 1:09.0 | Thank you. |
| 1:10.0 | You know, all my life, I think I've been one of those people that might consider themselves a creative or maybe an accidental business person or something like that where you know as a little kid I loved ideas and I think some of that came from the fact growing up and never really fit in very well. |
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