Everyone ready? Let's do this. Okay, Gary, first question, I'm going to keep it really easy.

You have 1.2 million followers on Twitter, well done there. You've got channels all over the place,

you've got Stitcher, Snapchat, Facebook, YouTube, iTunes, SoundCloud. What's your favourite?

My favourite. I think this is similar to when a lot of people ask me what my favourite one is.

I don't necessarily have a favourite. I think we go through momentum. I would say Twitter has

historically been my favourite platform because it's the easiest one natively from a UI UX standpoint

for me to engage with all of you, which is really valuable to me. Snapchat right now is,

and obviously a lot of the people in here who are either watching or in the room,

if they follow me, I'm very fond of, and what I really love about that is when I have the chance

to reply one on one in that environment, I get even more of a lift. To me, what I love social media for

is a little bit different than I think most people. I truly believe that most people are way too

over-focused on the distribution of their content in that environment. And for me, I'm very much focused

on that, but I do believe that it is a platform that allows for scaling the unscatable,

the one-to-one engagements. I know a lot more about the people in this room than they could ever imagine.

And I think that's how you build actual community and depth. And so for me, the tools that allow that the most

are the ones that are most interesting to me. And so I'll be honest with you, even the change on Twitter

to the heart where I'm now instead of like, which felt weird, like somebody says something nice,

it's amazing how little subtle things work. If somebody here said something, I never liked anything on,

or starred. I never favored anything on Twitter that one here would say about me, but the heart,

because of the way that works and the other platforms, is more of an appreciation for you giving me love.

And then it's a scalable way for me to create context with you to let you know that I'm paying attention,

tools that allow me to prove that it's me. I think I'm always stunned how many people, even after a decade,

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