An Interview with TechMedia Co.
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 26 January 2017
⏱️ 14 minutes
🧾️ Download transcript
Summary
For those looking for specific thoughts and advice about the current digital and marketing landscape, here's a great bite-sized interview for you. It might get lost in the audio so see below for the questions being asked.
Questions:
We know you’re very high on Snapchat and the potential for marketers. Are there any best practices you see for those already on the platform?
You've always been smart about timing and where to put your chips. What platforms are currently overpriced for performance aka the "banner ads" of platforms? What areas are still untapped and delivering the most bang for the buck?
Similarly, any new/emerging platforms you see on the cusp of breaking out?
Live video - Facebook Live, Periscope and others - where have you seen these platforms being used most successfully? Where does the potential lie to have the most impact for brands?
What’s your current view on podcasts/video podcasts? Where do they fit into a B2B or B2C marketers overall marketing plan?
Transcript
Click on a timestamp to play from that location
| 0:00.0 | So Snapchat. |
| 0:02.0 | Yes, I'm extremely high on Snapchat. |
| 0:05.0 | I think there's a huge potential for marketers as I've been talking about it over and over and over. |
| 0:12.0 | There's a lot of best practices and let me go through a couple of them for you. |
| 0:17.0 | First and foremost, I think people need to understand with any storytelling platform. |
| 0:21.0 | A platform comes along and there's no rules, right? |
| 0:24.0 | There's no, you know, set thing that one has to do. |
| 0:28.0 | There is no best practices other than does your audience enjoy what you're putting out there? |
| 0:34.0 | So for example, there's some people who are storytelling on Snapchat with pictures, some people with pictures, and they're drawing on top of it. |
| 0:40.0 | Other people are doing videos, some people are using Instagram stories and pushing people to Snapchat and then backwards. |
| 0:46.0 | There's a lot of different things you can do. |
| 0:48.0 | Here's an answer that I think will be very valuable to all of you. |
| 0:51.0 | You know, through the years of my career on platforms, whether that was email, whether that was through.com, |
| 0:57.0 | whether that was through blogging, then Twitter, then Facebook, then video, then YouTube, within video, to Snapchat, to Instagram. |
| 1:05.0 | It's always the same game. |
| 1:07.0 | Every single platform has its own slight context. |
| 1:10.0 | And so I would call that the kind of the dirt, the little things like, you know, is the length of the video or how many words or hyperlinking or emoji usage, the tactics. |
| 1:21.0 | But to answer this question the best way for everybody, I think this is about the higher level thinking, the clouds, the religion behind it, which is you have to bring something of value to the other person, the other side. |
| 1:32.0 | You know, at the end of the day, if you're not pretty, if it's not funny, if you're not charismatic, if it's not informational, you will lose. |
| 1:40.0 | So my best answer to best practices on Snapchat is, A, practice to get comfortable with the creation of it. |
| 1:48.0 | But more importantly, it's about what you say. |
| 1:51.0 | You know, whether you're going to motivate somebody, again, whether you're going to arouse somebody, I mean, like, there's real talk. |
... |
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