Let's just kick it off. Let's go.

Gary, thanks again man. Appreciate it. Yeah, thanks for coming back in. Absolutely. Great space.

Thank you. See you. The wine was good. I sent you. Amazing.

Yeah. So let's just talk about the CBT conference in Malice. Okay.

Everyone's excited about it. It's in Atlanta. Yep. Hopefully we'll get some warm weather, but we'll see about that.

Talk to our audience about what they can expect and see in your keynote at the CBT conference more 7-9.

Yeah, I mean, for me, I think the reason I've knock on wood had a good speaking career is I don't have a set presentation.

It's living and breathing.

What I try to focus on to be very frank with all of you is how do I bring you the most value?

You know, I think a lot of speakers use their keynote when they're fancy, schmancy people that write books and try the life I live of like I think they're press releases.

Right. They're like, let me tell you my story and they're supposed to extract information.

I think what I'm going to try to do there is give a very hardcore state of the union on what's happening with the end consumers attention.

And you know, the history of being, you know, I've spoken a lot of events in this space.

I've got apps that I'm a consultant in in this space. Toyota is one of VaynerMedia's biggest clients and we understand the tier three market.

I think I'm educated enough to understand what are you spending your money on time and energy training your employees?

Like what are your goals with your business?

It's a business conference.

I mean, we're not there to like talk about the future or like, you know, like so to me, I just think the farm majority of you are wasting time, money and energy on things that were relevant in 2007, in 2001, in 1984.

And I want to talk as a businessman who's built actual businesses. This isn't about impressions. This isn't about awards.

This isn't who made the coolest video of a car driving fast. This is about selling shit.

Am I allowed to Chris a little bit?

Yeah.

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