An Interview During Brand Minds Asia 2017

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 9 November 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Loved doing this 1:1 interview right before my keynote at Brand Minds Asia. We jumped into what my views on the future of advertising are, focusing on some of the pain points of the present- that so much money is being diverted to traditional reach that isn't where the current state of attention is, and why "case studies" and "market studies" aren't always as accurate as they claim to me. Check this one out, it's great :)

Transcript

Click on a timestamp to play from that location

0:00.0	This is the Gary V. Audio Experience.
0:04.0	Because we're gonna be legends!
0:07.0	Action!
0:08.0	Action!
0:09.0	You should be action man, here man.
0:11.0	Action!
0:12.0	Thanks for having us.
0:13.0	Thanks for having us.
0:14.0	I want this cut with you about the future.
0:16.0	Okay.
0:17.0	What is the future of advertising?
0:19.0	Um...
0:21.0	Because you're right now being an amea is the hottest advertising agency in the world.
0:25.0	And I want to know exactly from the source.
0:27.0	I think the future of advertising is an interesting, complex question that I'll answer like this.
0:34.0	The biggest companies in the world that drive the advertising world have a lot of pressure on them.
0:41.0	They're not growing.
0:43.0	The world's changing.
0:45.0	Activist investors are trying to get on boards and change the dynamics.
0:50.0	So I think the future of advertising more so than the last 30 years
0:56.0	is going to be pressured to prove that the millions and billions of dollars you're spending
1:02.0	actually drives business results, not good reports.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.