On the website for his company's strategic perception incorporated, Fred Davis includes this

Steve Jobs quote, right beside his bio. Here's to the crazy ones, the misfits, the rebels,

the troublemakers, the round pegs, and the square holes, the ones who see things differently.

They're not fond of rules, and they have no respect for the status quo. You can quote them,

disagree with them, glorify or vilify them. About the only thing you can't do is ignore them,

because they change things. They push the human race forward, and while some may see them as

the crazy ones we see genius, because the people who are crazy enough to think they can change

the world are the ones who do. It's a fitting mantra for the Republican strategist who always defies

the status quo. Welcome to part two of our interview with Fred Davis. You're listening to

Pant suit politics, no shouting, no insults, plenty of nuance.

He's the biggest celebrity in the world. But, is he ready to lead?

With gas prices storing, Barack Obama says no to offshore drilling, and says he'll raise taxes on

electricity? Higher taxes? More foreign oil. That's the real Obama.

I'm John McCain, and I approve this message. That's the ad celebrity. Fred made it for John McCain.

It's an interesting illustration of how Fred thinks about his own clients.

You made the Obama ad called celebrity. That's one of my favorite political advertisements

in on the negative side that I've seen. I wonder, I think that theme is almost like you are foreshadowing

the Donald Trump movement. When I put that together with people like John Kasich and John Huntsman

who are my dream candidates, right? John Huntsman is, if I could write a person to be the president,

it would be John Huntsman. He's a fabulous person. You're right.

And not a celebrity, right? He has a cool factor, and I know that you tried to work with that

with the motorcycle ad. Do you think that we are at a point now where you really have to have that

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