4.6 • 3.9K Ratings
🗓️ 2 January 2020
⏱️ 31 minutes
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0:00.0 | Hi, this is Mina. We'll bring you our usual in-depth storytelling today, but first, we want to take the time to remember a sports icon. |
0:08.5 | Longtime NBA Commissioner David Stern passed away on Wednesday after suffering a brain hemorrhage. |
0:13.5 | He was 77 years old. |
0:15.8 | Here's Jeremy Schapp, with the remembrance of the man who left an indelible mark on the sport of basketball. |
0:21.0 | In his 30 years as commissioner, David Stern made it possible for the NBA to scramble |
0:26.9 | from the brink of bankruptcy and irrelevance to a position of global significance |
0:32.3 | unthinkable in the dark days of the late 1970s and early 1980s. |
0:37.9 | When the league was beset by drug problems, teams were going bankrupt, and the finals were on tape |
0:44.1 | delay. |
0:45.4 | That stunning reversal of fortune is why Stern will be remembered as perhaps the greatest |
0:50.4 | leader of any sports league ever. |
0:53.1 | Of course, the league's rebirth can't be attributed solely |
0:56.4 | to Stern's savvy and toughness. It wasn't Stern after all who fashioned from Clay the transcendent |
1:03.1 | Larry Bird Magic Johnson rivalry. It wasn't Stern who imbued Michael Jordan with his gifts either. |
1:10.1 | But make no mistake, there might be no other sports |
1:13.1 | executive ever who so adeptly utilized the tools at his disposal, no other commissioner who so |
1:19.3 | clearly recognized and exploited the resources of his sport. With Stern in charge, the NBA called |
1:26.0 | itself fantastic. |
1:29.8 | But it was really a star factory. |
1:37.9 | The league marketed its stars to the hilt, and no league ever better mastered the art of marketing than David Stern's NBA. |
1:51.0 | At its inception, years before the advent of the internet, not to mention Twitter or Instagram, the slam dunk contest was a phenomenon, a must-see event created by Stern's lieutenant Rick Welts. People too young to have seen Jordan versus Dominique in the heyday of the competition can hardly fathom how big a deal it was. |
2:00.0 | Then, in 1992, there was the dream team, the ultimate |
... |
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