We don't want to just be like a UK channel. We want to be the largest tech community on the planet.

There's no way you do something without making money for six to seven years unless you love it.

That was at a time where I was getting 400 views of video and that video went on to hit 20 million news.

I was very skeptical when I clicked on the thumbnail and then it kind of like makes perfect sense.

We're not in a massive warehouse. We don't use robots to film our videos. It's quite

relatable. How did it feel? In a way, it's luck. But if you zoom out of the picture, it's not luck.

Do you feel competitive with Marquez? Arun Mani, aka Mr. Who's the Boss, has been uploading to YouTube

since 2011. And over the past 12 years, he's gained over 16.3 million subscribers and 4.1 billion

views. But it took him seven years and hundreds of videos to find any traction on the platform.

Today, he makes some of the most visually advanced and viral videos on YouTube. And in this

episode, we talk about how he comes up with ideas to make him stand out from the incredibly saturated tech genre.

We also talk about the science of his storytelling that keeps viewers watching all the way to the end and how he's built his content team and system to consistently get out videos that do millions and millions of views.

Tech reviewers like Mr. Who's the Boss have shown us

that creators are oftentimes better at storytelling around products than the companies themselves.

And as creators, our experience with storytelling online is what makes us successful when we

decide to sell products online. And millions of successful creators and entrepreneurs are using

the sponsor of this episode, Shopify, to power their businesses.

Shopify is a platform that makes it easy for anyone to start a business.

Like Colin.

I've been here this whole time creating our new Shopify store, Yellow Things.

If you've watched our channel or watched anything we've made, you know we love Yellow Things.

I'm going to set up the store while Samir tells you about Shopify.

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