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hey everybody this is richard d, and welcome to the sports media podcast. My producers are Patrick Antonetti and Sean Sherry. In this week's podcast, we have a really, really interesting roundtable. My guests are Michael Mulvehill, the head of strategy and analytics, and an executive vice president for Fox Sports,

Flora Kelly, the senior director of strategic and brand insights at ESPN, and Austin Karp, the managing editor slash digital,

at Sports Business Journal and Sports Business Daily. They are three of the foremost sports viewership experts in the United States.

And we have a now-hour long discussion on the macro trends of sports viewership

and where things are heading on linear television and on demand,

why the numbers for so many signature properties from the Stanley Cup finals to the Kentucky Derby to the NBA finals are down this year.

Whether they believe that social justice

messaging had any impact on viewership, why the NFL, generally speaking, has kept the float

with viewership during COVID down 11% or so, which should be considered a win. We discussed

streaming and what kind of factors, what kind of factor that will be over the next couple of years.

And some other topics from sports gambling to where sports viewership trends may be over the next 12 to 36 months.

So three really interesting and smart people, Mike Mulvahill, Florcahle, Florkelly, and Austin Carp,

all coming up on the sports media podcast.

All right, as I said at the top, we have three guests who I consider experts when it comes

to sports media viewership and trends, and just sort of giving us data behind either conventional wisdom or, at least in this case lately,

sports viewership has become part of the culture war that exists in the United States.

Let me give everybody's background again.

...