An examination of Super Bowl Viewership with John Ourand and Austin Karp

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 10 February 2021

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 131 of the Sports Media Podcast with Richard Deitsch features a roundtable on Super Bowl viewership with Sports Business Daily media writer John Ourand and Austin Karp, the Managing Editor/Digital at Sports Business Journal. In this podcast, Deitsch, Ourand and Karp discuss the Super Bowl averaging 96.4 million viewers across all platforms, the lowest since Super Bowl 41 on CBS in 2007; why viewership was down; the declines in the 18 to 49 demographic; the broader context of jewel sports being down during the pandemic; the long-term impact on the NFL; the prospect of post-COVID sports viewership, and much more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Hey, everybody. This is Richard Deich and welcome to the sports media podcast. My producers are Patrick Antenetti and Sean Cherry. Today, a roundtable on Super Bowl viewership with two guests who have been on this podcast many times before.
0:24.2	Sports Business Daily media writer John O'Rand is one of the guests, one of the most frequent guests of this podcast, and he is feeling very good this morning.
0:33.4	He has just broken a big NBC Olympics story. So we have him fresh off his newsbreaking acumen.
0:40.8	He's joined by his colleague, Austin Karp, managing editor, Digital at Sports Business
0:47.1	Daily and Journal.
0:48.9	Austin, of course, was part of the very, very popular roundtable that I did a couple
0:53.8	of maybe at this point months ago,
0:56.1	just on why sports viewership had dropped.
0:59.5	That podcast did much better than I expected, so I appreciate Austin as well.
1:04.0	John and Austin, welcome back to the sports media podcast.
1:07.3	Great to be here, man.
1:08.6	Thanks for having us.
1:09.9	All right, I'm going to try to direct
1:11.1	questions to each of you so that you don't talk over each other, but you are certainly
1:16.4	welcome to follow up on each other. I'm going to start with you, John. This is a Super Bowl
1:23.1	viewership only podcast, no other topics. And so as we tape this, the numbers are in from CBS.
1:34.6	The game drew a...
1:37.3	Let me sort of start again here.
1:39.5	The game drew 91.6 million viewers TV only on CBS.
1:46.6	When you include all the platforms, it rises to 96.4 million viewers.
1:53.8	In terms of the overall viewership, John, that's the lowest since Super Bowl 41 on CBS.
2:00.9	In terms of the rating, John and Austin, it is the lowest rated game since Super Bowl 3 on NBC.
	...

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