May I have your attention please you can now book your train tickets on Uber and get

10% back in credits to spend on your next Uber ride so you don't have to walk home in the rain again.

Trains, now on Uber. T's and C's apply.

Check the Uber app. David Bowie was arguably one of the greatest creatives of the last 50 years.

By the time he died in 2016, he had produced no fewer than 36 albums and more than 100 singles. He had acted in a few dozen

films and exhibited his paintings widely in museums and galleries. He

co-wrote a Broadway show and developed an internet platform for creative content called Bowie Net.

He invented the Verbiscizer, a Sentence Randomizer app for writing lyrics.

By any standard Bowie was wildly successful, both artistically and commercially.

As a cultural icon he achieved more than mere fame.

His creative quest wasn't always met with critical acclaim or financial gain, but he accepted the occasional lack of acceptance as a necessary

condition of how he had decided to live. People have either really accepted what I do or they absolutely push it away, Bowie told an interviewer.

I didn't strive for success. I tried to do something artistically important.

His singular life was studded with innovation and he practically invented reinvention.

Where someone else might have rested in the glam rock ziggi stardust glory days,

Bowie zagged with diamond Dogs and then young Americans. After that

foray into soul he left for Europe and experimental electronic music.

Friend and collaborator Brian Eno explained Bowie's fearless shape shifting as a way to duck the momentum of a successful career and keep his work fresh and interesting for himself as much as for his audience.

No doubt that one crucial common denominator, creating for himself an audience of one

is what kept him a vital, timely, authentic artist right up until his death.

If you're in pursuit of pleasing others, instead it's easy to forget exactly why you initially

started working on a creative endeavor.

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