An AI-fueled Amazon Prime Day
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 23 June 2026
⏱️ 8 minutes
🔗️ Recording | Apple Podcasts | RSS
🧾️ Download transcript
Summary
Amazon Prime Day starts today and runs through Friday. Consumers are expected to spend $26 billion over those four days, and they’ll have plenty of help from AI. Today: a primer on Amazon’s big AI shopping experiment. Then, will a new U.K. prime minister mean an altered trade relationship with the EU? And later, Congress is pushing forward with homebuying restrictions for institutional investors, but the plan may not be foolproof.
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Transcript
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| 0:00.0 | The largest online retailer starts its annual sale, of course, with an AI assist. |
| 0:07.6 | From Marketplace in Washington, I'm Kimberly Adams. Amazon Prime Day starts today and runs through Friday. |
| 0:14.2 | Consumers are expected to spend around $26 billion over those four days. |
| 0:18.9 | Marketplace's Nancy Marshall- Genser reports on Amazon's |
| 0:21.7 | big AI experiment this year. Amazon has a new AI assistant, Alexa for shopping. It confesses |
| 0:28.5 | that, quote, my answers are powered by AI, so I may not always get things right. Then it cheerily |
| 0:34.3 | offers to answer questions, ranging from the best road trip snacks for kids |
| 0:38.8 | to gift ideas from my mother-in-law. |
| 0:41.3 | You can also ask Alexa for shopping, hey, where's my shampoo order? |
| 0:45.0 | And you can use it to set price alerts. |
| 0:47.2 | This is the first prime day for Alexa for shopping, a test for whether all the money Amazon spent |
| 0:52.7 | developing it was a good investment. |
| 0:54.9 | Amazon is hoping its new AI assistant will get shoppers to spend more, and it might. |
| 0:59.8 | A new analysis from Adobe predicts Prime Day traffic from AI to U.S. retail sites |
| 1:05.1 | will be up by more than 100% over June of 2025. |
| 1:09.9 | And I should note, Amazon Business is a Marketplace underwriter. |
| 1:14.1 | I'm Nancy Marshall Genser for Marketplace. |
| 1:17.0 | We got news yesterday that Kier Starrmer is resigning as Prime Minister and head of the UK Labor Party, |
| 1:23.0 | a reset at 10 Downing Street just in time for the 10-year anniversary of the Brexit referendum vote. |
| 1:29.0 | I asked Graham Gudgeon, an associate at the Center for Business Research at the University |
| 1:33.3 | of Cambridge, about whether a change in leadership at this moment might lead to a change |
| 1:38.0 | in the relationship between the UK and the European Union. |
... |
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