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Starbucks CEO, Brian Nicol, whom we love, were very complimentary of.

He had a rough week after he made this comment about finding ways to improve the $9 coffee experience at Starbucks.

Some people said at least he's being honest.

Some people said this is a little bit crazy to talk like that, especially at a time where people are dealing with inflation, gas prices.

Here's the CEO of Starbucks, Brian Nicol. Go ahead, Rob.

In some cases, you know, a $9 experience does feel like

you're splurging. And then what that means is we have to make it worthwhile, right? We've heard so much

this year about the K-shaped economy, fortunes for some Americans, very different than for others.

Is that not really something that's coming up in your sales? You know, we're not seeing that

in our business. What we're seeing is people? You know, we're not seeing that in our business.

What we're seeing is people, you know, they want to have a special experience.

And regardless of what your income level is, in some cases, you know, a $9 experience does

feel like you're splurging.

And then what that means is we have to make it worthwhile, right?

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