An Advertising Revolution: "Black People Are Not Dark-Skinned White People"

Code Switch

NPR

Society & Culture

4.6 • 14.5K Ratings

🗓️ 6 September 2017

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people."

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Transcript

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0:00.0	Hey y'all, Sam Sanders here. My new podcast is called It's Been A Minute.
0:03.5	That's another way of saying, let's catch up.
0:05.7	Every Friday, I'll sit down with two guests, smart talkers from inside and outside NPR,
0:10.5	to catch up on the week of news and culture, everything.
0:14.2	If you can't stop watching the news, but you're also exhausted by doing that,
0:18.0	this show is for you. Don't miss out.
0:19.9	Find It's Been A Minute Now.
0:22.0	On the NPR One app or wherever you get your podcast.
0:25.3	Thanks.
0:27.3	What's good, y'all? You're listening to the Code Switch podcast.
0:32.2	I'm Gene Demby. My co-host, Cherine, is out reporting this week.
0:36.2	So about a year ago, I was at the barbershop.
0:39.0	My barbed-vince was lining up my beard.
0:41.2	And in the seat to my right was someone else who spun around really excitedly
0:45.7	and started talking to me.
0:47.3	Like, yo, I'm going to tell you this thing.
0:49.5	It turned out that was Sonari Glinton.
0:52.1	Was that your impression of me?
0:53.3	Yeah, that was my impression of me.
0:55.4	Sonari, who you just heard, is a business correspondent here at NPR.
0:58.4	Y'all may know his voice from playing it money.
1:00.2	Anyway, Sonari was telling me in the barbershop this story that was sticking in his head
	...

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