Amy Smilovic: Tibi Founder and Creative Director

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 27 September 2021

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 1997, Amy Smilovic launched the ultimate cool-girl brand, Tibi, and it was only a matter of time before it proved itself as a key player within the fashion industry. Then, in 2010, Smilovic took a major risk: She decided to completely redesign and reimagine the brand to align with her current aesthetic and feelings. With a newfound focus on what Smilovic refers to as “creative pragmatism” in mindset and style, she successfully pulled off a 180-degree rebranding. After 24 years, Tibi is bigger than ever, at the forefront of the industry, and housed at esteemed retailers like Intermix and Net-a-Porter in addition to its own e-commerce business. But before it all, the Georgia native began her career in advertising and marketing at Ogilvy and American Express. On this episode of Second Life, find out how she’s navigated it all and hear her best advice for building sustainable businesses.

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Transcript

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0:00.0	Hi, we're Carleen and Jill, host of Breaking Beauty Podcast.
0:03.5	The show all about the breakthrough people, products, and moments in beauty.
0:07.0	On our show, you're going to find hella inspiring guests, like Emily Weiss of Glossier and
0:11.0	you'll get beauty tips galore from the top pros in the industry, like Kim Kardashian's
0:15.2	makeup guru.
0:16.2	And you'll hear skin care secrets from the likes of Dr. Pimple Popper.
0:19.7	Plus, you'll get shopping help with our damn goods episodes where we review the latest
0:23.8	products hitting store shelves to let you know what's actually worth your money.
0:27.4	This is an every Wednesday to Breaking Beauty Podcast.
0:32.8	Today's episode is sponsored by Sachs Off Fifth, where you get Sachs style for less.
0:38.6	I'm talking up to 70% off of some of my favorite brands, like Ghani, Stodd, and Stuart
0:44.6	Weitzman.
0:46.0	At Sachs Off Fifth, you'll shop the latest fall fashion and designer discounts across
0:50.7	clothing, shoes, handbags, beauty, and more for both women and men.
0:55.6	And plus, they have new styles arriving every day.
1:00.4	Experience the thrill of an amazing designer find at Sachs Off Fifth.com or at a store
1:06.4	near you.
1:13.5	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who What Wear.
1:20.1	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
1:27.1	We're talking about their work journeys, what they've learned from the process of setting
1:31.2	aside their doubts or fears, and what happens when they embark on their second life.
1:37.9	Today on the show, I'm speaking with the founder and creative director of Tibby, Amy Smilovic.
	...

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