Hi, I'm Zivie Owens, and I am the host of this podcast. Moms don't have time to read books.

I am also a newly minted USA Today bestselling author of the novel, Blank.

I've created a whole community of book lovers around this podcast, a publishing company, reading retreats, a bookstore, and more.

Learn more at zivimedia.com or follow me on social at Zibby Owens or join the community at

Zibby Readers.

Amy Schoenthal is the author of The Setback Cycle, How Defining Moments Can Move Us Forward.

Amy is a journalist, marketing consultant,

and the author of The Setback Cycle, a book about how today's prominent founders and leaders

overcome obstacles to find success. As a contributor to Forbes Women and Harvard Business Review,

she shines the spotlight on leaders who have been historically underestimated, yet are doing

the work to solve society's biggest problems. Her work has included interviews with a wide range of leaders, such as Senator

Maisie Hirono, Tori Birch, Marie Kondo, Norma Kamali, and more. Amy also boasts a two-decade

marketing career working with some of the world's largest brands from Procter & Gamble to Google.

She now worked with founders, corporations,

nonprofits, and small businesses to shape their brand narratives and captivate audiences through strategic storytelling. After completing the setback cycle, she began working with organizations

to help their employees and managers confidently lead through tumultuous times, offering the tools

to help their teams navigate their own inevitable setbacks together. Amy previously wrote a children's book, A Magical Day in Sunnyside, a tribute to the independent owned businesses in her own beloved neighborhood of Sunnyside Queens, where she lives with her husband and five-year-old daughter. Enjoy. Welcome, Amy. Thank you so much for coming on moms. Don't have time to read books to discuss the setback cycle. Thank you so much for

having me. Oh, it's my pleasure. Okay, tell everybody what your book is about and was there a setback

that spurred you to write this book? Well, I was mostly inspired to write the book because I spent the last

decade or so interviewing some of today's

most incredible founders and leaders and innovators and people who I think are really doing the

work to solve some of society's biggest problems. And I noticed a pattern. When you do something

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