Amy Porterfield’s Blueprint for Creating, Marketing & Selling Digital Courses

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 28 August 2024

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

The queen of courses is back! Amy Porterfield shares the same blueprint that has generated over $20 MILLION with only 2 digital courses AND 1 mastermind membership. We dive deep into why digital courses are such a powerful business model, how to identify your niche, grow your email list, and expert tips for selling on webinars. I’ve personally bought Amy’s courses and had such great results. Join her annual "Course Confident Bootcamp", which provides step-by-step guidance for creating and launching your first digital course. Don't miss out on this opportunity to transform your approach to online courses. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Welcome back to the podcast Amy Porterfield. 04:00 How can your style and how you present yourself attract different customers? 11:30 The number ONE thing to be known for. 14:45 How to add a new stream of revenue to your business. 17:15 What is working in the world of courses NOW? 19:45 Ways to grow your ideal audience. 23:15 Do freebies have to be aligned with what you’re selling? 27:00 Tips for effective course teaching. 34:00 What are good conversion rates we should be shooting for? 37:30 Common reasons your course is NOT selling. 41:00 How to sell to your email list. 48:15 Mistakes to avoid in course creation. 59:45 How to use (and not use) AI for your course creation. 01:01:30 The bootcamp that will help you launch your first course. RESOURCES Take the Quiz - 3 Types of People Replacing Their Income with A Digital Course! Simple Ways to Turn Your Knowledge Into a Digital Course Learn more about the Course Confident Bootcamp HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Amy: @amyporterfield Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Transcript

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0:00.0	Let's chat about niche or broad. There is a lot of courses out there that are like,
0:05.2	we're going to teach you how to have a good life or how to be aligned with your highest purpose.
0:09.7	Can you tell me about why that doesn't work anymore. Yes. Nobody wakes up in the morning
0:15.2	and thinks I want to learn how to be my higher self. No, they wake up and they're like I
0:20.1	have so much anxiety I am a single mom with anxiety. I need to figure out how to get support here.
0:27.6	It's that specific. Hey everyone welcome back to the Earn Your Happy Podcast.
0:43.4	I have such an exciting show for you today with one of my really good friends, Amy Porterfield,
0:49.7	who is pretty much the queen of courses, like the absolute queen of courses that is out there and
0:58.0	she's helped over 90,000 students.
1:01.2	You guys, this woman is so much of a buzz that I literally have been on an
1:06.6	airplane in first class where people were talking about her
1:15.0	course teachings to launch their own courses and become really successful.
1:21.0	And these are like people I don't even know her name is just on
1:25.2	everybody's lips because of how incredibly good she is. She is a New York Times
1:30.8	best-selling author of the book two weeks notice which is so
1:34.3	incredibly good it's about how to quit your job and start the online business of
1:39.0	your dreams this episode is seriously a masterclass on creating profitable courses.
1:43.9	She shares tactical ways to grow your email list, drive traffic to your course,
1:47.8	and the 30-day pre-launch runway to do leading up to the launch of your course. So many people have no idea how much work
1:56.7	actually goes into a really successful pre-launch, you guys. We talk about how to establish yourself as an expert, whether you
2:04.6	should do live launches or evergreen courses, and how to identify if you have good
2:08.7	conversion rate when you launch your course. We also got some good laughs in this conversation sharing
	...

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