Amy Liu: Founder and CEO of Tower 28 Beauty

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 19 September 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amy Liu is the founder and CEO of Tower 28 Beauty, a modern beauty brand based in Southern California. Its best-selling products—from the SOS Spray to the ShineOn Lip Jelly—offer a makeup experience that’s skin-friendly, effective, and affordable. This episode, hear about how Amy got her foot in the door in the beauty industry and how she used her years of experience as a marketing director at brands such as Smashbox and Josie Maran to create her own company.

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Transcript

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0:00.0	This episode is brought to you by Cartier.
0:04.0	From the wild, free and glamorous spirit of the 1980s,
0:08.8	came a Cartier watch design that was equal parts,
0:11.8	jewelry and watchmaking.
0:13.8	Pontier de Cartier mirrors the movements of the Maison's emblematic animal,
0:19.0	a creative signature that has been reinvented time and time again
0:23.6	since her first sighting in the Cartier registers.
0:26.8	Shop Pontier de Cartier animal from the culture of design at Cartier.com.
0:39.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where.
0:45.6	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:53.2	We're talking about their work journeys, what they've learned from the process
0:57.4	of setting aside their doubts or fears, and what happens when they embark on their Second Life.
1:04.2	Our guest today is the founder of Tower 28 Beauty,
1:08.2	a modern beauty brand straight out of Southern California,
1:11.8	named after the life tower between Santa Monica and Venice Beach.
1:16.2	Amy Liu is the co-founder and CEO of this brand,
1:20.8	known for products like its SOS spray and Shine On lip jellies.
1:25.8	Tower 28 is the first and only beauty brand that 100% follows the National Exima Associations Ingredient Guidelines,
1:35.8	making their products safe for even the most sensitive skin types.
1:39.8	But it's not just about clean ingredients, it's also about great product too.
1:45.8	In 2020, just one year after the brand's launch, all of Tower 28's products were recognized for awards.
1:54.8	In this episode, we're going to talk about why Tower 28 stands out
	...

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