I think it's partly because we don't appreciate how much real value there is to be found in preventing basic failure.

You know, we think of them as idiosyncratic and unimportant and maybe even small.

But one of the basic failures that I described in the book is Air Florida Flight 90, which

thankfully was 40 years ago, but it involves a flight where the pilot and the

co-pilot went through the takeoff checklist as one is required to do, but essentially

in their sleep as a rote exercise rather than a mindful exercise.

And despite it being an icy cold January day in Washington, D.C. when the first officer said, anti ice, the

captain said off and they just went on from their APU running, start lebers,

idle, right? Off they went. The proper answer to anti ice was on and it should have been

turned on, but the failure to turn that on, that one error, that one mindless error led to the loss of 78 lives a few minutes later.

I'm Srenny Rao and this is the unmistakable Creative Podcast where you get a window into the

stories and insights of the most innovative and creative minds who started movements,

built thriving businesses, written best- books, and created insanely interesting art.

For more, check out our 500 episode archive at unmistakable Creative.com.

Amy, welcome to the Un Mistakeable Creative. Thanks so much for taking the time to join us.

Oh, it's an honor to be here.

Well, it is my pleasure to have you here. So as I was saying before we hit record, I think that your

work has been cited in more of the books I've read and more of the work of our own guests

than anybody I have ever known.

And I thought, how do I introduce you?

I was like, you kind of are like the godmother

of psychological safety is how I would describe you at this point.

...