As you probably notice, this month, we're bringing you our Life of Purpose series and revisiting

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What you have to do is go to UnmistakableCreative.com slash LifePurpose.

Again, that's unmistakablecreative.com slash life purpose.

I think it's partly because we don't appreciate how much real value there is to be found in preventing basic failure.

You know, we think of them as idiosyncratic and unimportant and maybe even small.

But one of the basic failures that I describe in the book is Air Florida Flight 90,

which thankfully was 40 years ago, but it involves a flight where the

pilot and the co-pilot went through the takeoff checklist as one is required to do, but essentially

in their sleep as a rote exercise rather than a mindful exercise. And despite it being an icy,

a January day in Washington, D.C., when the first

officer said anti-ice, the captain said, off. And they just went on from there, APU, running, start

levers, idle, right? Off they went. The proper answer to anti-ice was on. And it should have been turned on. But the failure to

turn that on, that one error, that one mindless error led to the loss of 78 lives a few minutes

later. I'm Sreeny Rao, and this is the unmistakable creative podcast, where you get a window into

the stories and insights of the most innovative andable Creative Podcast, where you get a window into the stories and insights

of the most innovative and creative minds who started movements, built thriving businesses,

written bestselling books, and created insanely interesting art. For more, check out our 500

episode archive at UnmistakableCreative.com.

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