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Second Life

Amira Rasool: Founder and CEO of The Folklore

Second Life

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.73K Ratings

🗓️ 24 October 2022

⏱️ 55 minutes

🧾️ Download transcript

Summary

At just 22 years old, Amira Rasool launched The Folklore as an e-commerce website featuring African-based fashion and homeware brands. The goal was to bring diversity to the fashion landscape here in the United States and to create sustainable revenue streams for designers who weren't being given the global recognition they deserved. Just four years in, Amira has made immense progress: She’s since pivoted the business from a direct-to-consumer model to working directly with other multi-brand retailers such as Farfetch; expanded her business to empower diverse brands in other emerging markets like South America and India; and has become one of the youngest Black women to raise $1M+ in a pre-seed round. But before it all, she was a writer and editor for dozens of top media companies including Time, Vogue, I-D Magazine, Paper  Magazine, WWD, and Marie Claire. Tune in to hear how that experience positioned her to become an industry expert equipped to make a massive difference in the global fashion economy.

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Transcript

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0:00.0

This episode is sponsored by Anthropology, where creative curations inspire creative expressions.

0:09.0

Anthropology's holiday shop is open and ready to help you find the perfect gifts the season.

0:15.0

Shop bestselling candles, cozy slippers, and exclusive beauty sets,

0:20.0

plus stocking stuffers that just might steal the show.

0:25.0

In addition to their one-of-a-kind gifts, Anthropology also has endless options for holiday and retaining,

0:31.0

like beautiful tabletop decor and seasonal style, like the best party dresses,

0:37.0

ready to fill your celebrations with sparkling joy.

0:41.0

It's a one-stop shop for everything you need for the busy season ahead,

0:45.0

so head to an Anthropology story near you, download their app, and shop online at Anthropology.com.

1:01.0

Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear,

1:07.0

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

1:13.0

We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears,

1:19.0

and what happens when they embark on their second life.

1:22.0

Today I'm speaking with Amira Rasul, the founder and CEO of the Folk Lore.

1:28.0

At just 22 years old, Amira launched the Folk Lore as an e-commerce website featuring fashion and homewear brands

1:36.0

based in an African country or founded by folks of African descent.

1:41.0

The goal was to bring diversity to the fashion landscape here in the US and to create sustainable revenue streams

1:49.0

for designers who weren't being given the global recognition they deserve.

1:53.0

Just four years in, Amira has made immense progress.

1:57.0

She since pivoted the business from a direct to consumer model to working directly with other businesses like Farfetch,

2:04.0

where her partnership meant tripling the number of black owned brands the retailer now offers.

2:12.0

It also means she's expanded both the resources offered to the brands she partners with,

...

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