Oh, a human made that ad? We want to know how hard it was. From American Public Media,

this is Marketplace Tech. I'm Stephanie Hughes.

These days, people seem to always be questioning if something was made by humans or made by

AI. So brands that hire actual people to make advertisements for them are now emphasizing the role

those people play. One of those humans is Aschew. She gets hired by brands to make commercials, and then the company will also pay her to make a behind-the-scenes video about how she made the commercial.

I asked her to explain how her job works.

Yeah, so it's a very, it's very much of a one-to-punch kind of situation.

And what I've actually found is, I mean, you would

think on social media and like short forum and everything that the overall end product

commercial is like the draw, right? It's like the, it's what is promised at the beginning of the

video. But what I've actually found is that people are really drawn to the storytelling behind the scenes.

And so I started off being like, yeah, like the better I can make the final product,

the more engagement or views that it would get. But actually what I've seen is that really the

behind the scenes is what hooks people and it's what makes them stay in the first place.

Can you give me an example of a company

that you've done this for? The thing about this specific kind of content is that it's so applicable

to all kinds of brands. So I've worked with Microsoft. I drew this little guy and co-creatoring paint

made him so cute. Except for this one. This one freaked me up. Anyway, Taco Bell I've done.

This entire campaign was to highlight the canteen a chicken menu. I'm a big fan of... Sprite was one that really took off for me. For this shot, I stuck a lemon slice on a paintbrush, spun it around, and massed it in with a Sprite. That one was just for fun. You were in college, right, when you did that one, right? Yeah, I mean, it was, it was COVID time. And I was just sitting in my dorm. All of our

classes were completely remote, but we were all on campus anyway. So I really was losing my mind.

It was like, what do I do with all my free time? I have so much of it. And so I just started making

commercials in my college dorm for practice. I was already a film major and then a marketing

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